About

What we really do?

Our expertise and flexibility in producing domestic appliances to meet the requirements of customers throughout the world have contributed to our expansion, and currently we export to over 75 different markets. This is the result of market research, marketing strategies and our ability to seize opportunities and anticipate trends, but it is also due to our state-of-the-art products.

Our Vision

We thrive to provide the best in class quality Home Appliances and Devices delivering through out in the Middle East especially in Kingdom of Saudi Arabia.We enhance our consumers  by providing good quality products, services and solutions which meet or exceed our customers’ expectations. Through innovative technologies, collaborative relationships and driving operational excellence we will be mutually rewarded.

Our Mission

The kitchen is the most important part of the home and is where the family meets, feeds and warms itself, as has happened for thousands of years around the hearth. With our products we continuously search for the beautiful, practical, useful and harmonious, while always keeping an eye on costs. We have supplied the kitchens of millions of people for decades and the number is still growing.